White Day.

March 14th is the day they celebrate "White Day" here in Korea. It's like the counterpart for Valentine's Day where men are obliged to give chocolates to the ladies. Since this celebration is more of a social obligation, men are expected to give chocolates not just to their girlfriends and spouses, but also to their female friends and colleagues... And a lot of stores are taking advantage of this cause they are willing to pay mad bucks for chocolates in fancy boxes and wrappers. But of course, they could always choose one, and just ignore the others like what Chris has been doing for the last 29 years... ^^